Monday, October 25, 2010

Bad company?

There are so many things to worry about when starting a business that it can be hard to prioritise. You have a great idea, you manage to get the funding and you’re off. What so many people always forget is that you are now responsible for all the roles in that company.




Don't understand marketing? you had better learn fast. not sure how to do your accounts? Get someone to help you. Don't  understand sales? Good luck. the buck stops with you!

The magic solution for many is a business partner, yay the workload is halved! Find another person who can share your passion, preferably has a different skill set and will work as hard as you. You can see how this would transform the whole experience.

With this comes a word of warning. Fall out with your partner, disagree on how the company should move forward, or find there is inequality of the workload and a partnership can become a living hell.

What never ceases to amaze me when looking in on others businesses is the amount of partners that start a business together without any thought process into any of the above. Of course some of these work out just fine, however other times this turns a stressful operation into an unlivable nightmare. A good friend of mine has a business with great potential. They have a great product and a wonderful niche market. unfortunately this business has a much smaller turnover than its potential and this is due to the fact the two partners have a completely different idea on how the business should move forward and cant stand to be in the same room as one another any more.

If there business wasn’t such a unique product on the market they would have gone under last year and lost a lot of money.

There perhaps is a moral in this. If you really think your idea is good enough then don’t worry about any of this crap, stop reading stupid blogs and get out there and make it happen however you want!

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